If you have not driven or owned a Nissan vehicle at some point in your life, you most likely are at least familiar with the company. For almost a century, Japanese car company Nissan has built and maintained a reliable reputation and fleet of vehicles.
In 1934, Nissan Motor Co., Ltd. officially evolved from its beginning as a company that took over the operations for Datsuns from Tobata Casting Co.’s automobile division. Yoshisuke Aikawa founded the newly established Nissan Motors and planned for the company to manufacture 10,000 to 15,000 cars each year. In 1935, a Yokohama plant produced the first compact Datsun vehicle, and these cars were sold first throughout Japan and then exported all the way to Australia that very year.
In addition to that line of vehicles, Nissan started to manufacture mini trucks and other passenger cars as the company expanded. When World War II started to unfold, Nissan switched to developing engines for motorized torpedo ships and military planes.
After the war finally ended, Nissan began to manufacture kei trucks again and then Datsun passenger cars by 1947. Unfortunately, a strike 1953 halted their production for 100 days due to major labor disputes. However, this eventually resulted in a large increase in mutual trust between the company and its employees and vastly improved management relations.
The next major breakthrough for Nissan was receiving a large investment of capital that allowed the company to build two new state-of-the-art manufacturing facilities in the 1960s and 1970s. They made further innovations by creating and distributing advanced designs during this era.
In addition to breakthroughs in design and employee relations, Nissan made great strides in reducing pollutants and increasing the level of fuel-efficiency in their vehicles, causing them to be in high demand among Americans after the oil crisis of the ‘70s. Due to this reason and others, Japanese vehicles were quite popular in the U.S. market during this time.
However, Nissan did not stop innovating in the ‘70s. Over time, Nissan continued to focus its energy on producing ground-breaking technologies and innovations in engineering to take its vehicles to the next level. The company designed the vehicles to get better gas mileage and used advanced materials to make the vehicles lighter and more structurally sound, thereby improving the safety of the cars. Furthermore, Nissan’s incorporation of industrial robots and computer-aided design and computer-aided manufacturing systems made them one of the forerunners in those fields.
As Nissan continues to progress and develop new designs and innovations, the company has produced some of the most cost-effective vehicles with state-of-the-art technology and features. To select and import a cutting-edge vehicle, email expert exporter Gazooba at [email protected] or call +81 90 8832 6621.